Is a QR code on a business card worth it?

Static is usually the right choice here

Contact data fits directly into the code. Advantages:

• Works without internet
• No service that can fail
• No data privacy issues, as no server is involved
• Will still work in ten years

When dynamic is better

• The direct line or position changes frequently
• You want to measure usage
• The code should lead to a profile with more information

However, this requires a service that runs as long as the cards are in circulation.

Practical tips

• Size: At least 2 centimeters, otherwise the pattern becomes too fine.
• Use data sparingly. The more fields, the finer the pattern. Name, Company, Phone, Email are usually sufficient.
• Test before printing the entire batch – with multiple devices.

What people actually do

Most people photograph business cards instead of scanning them. A code increases the likelihood that the data actually ends up in the address book – but does not replace a clearly readable card.

For trade shows

A dynamic code that leads to an appointment booking form is often more valuable than the vCard: It creates the next step instead of just an entry in the address book.