Expert knowledge for digital decisions
What happens when the QR service is turned off?
Short answer
Why the risk is real
A dynamic QR code only works as long as the server behind the redirection responds. If the service is discontinued, becomes insolvent, or the domain is not renewed, every printed code leads nowhere. With print runs of several ten thousand stickers or codes on machines with twenty-year lifespans, this is a serious problem.
Three Safeguards
1. Own Domain
Redirection should occur via a domain that you own – for example
qr.ihre-firma.de. This allows you to change providers without making any printed code unusable. Instead, using the provider's short URL means you do not own the most important part.
2. Export of all mappings
Request the option to export a list of all codes with their targets at any time. Without this list, the inventory cannot be restored after a change.
3. Contractual provision
What happens in the case of termination or discontinuation of the service? A grace period and data handover should be included in the contract.
When static is the better choice
For codes with very long lifespans and fixed targets – such as nameplates, instruction manuals, or WLAN access points – a static code is often the more sensible choice despite the lack of analytics capabilities. It continues to function even if no one remains to operate a server.
Key facts
- Greatest Risk
- Discontinued service renders all printed codes worthless
- Most Important Safeguard
- Redirection via your own domain
- Second Most Important
- Exportable list of all codes and targets
Sources
All external claims are backed by traceable sources.-
01
Ouhud QR – Verwaltung dynamischer QR-Codes Ouhud GmbH
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02
QR Code Standardization DENSO WAVE